Home » Fashion » Stella McCartney: “Working with and looking at technology gives me hope”

Stella McCartney: “Working with and looking at technology gives me hope”


Through our New Horizons series, we’re taking you on a whirlwind—and impossibly stylish!—world tour. But don’t bother packing your passport. This odyssey is all thanks to the globally minded designers who simply refuse to see borders

Stella-Mccartney

Stella McCartney has always been a tree climber. Hers was an English-countryside childhood spent riding horses and shimmying up giant oaks. “I grew up being aware of the seasons and the planet’s power and immensity,” she says. And as McCartney learned more about the harm caused by fashion manufacturing, she began to approach all aspects of her burgeoning namesake line ethically. From its very beginnings in 2001, it has been leather-, fur-, and feather-free—a fearless and peerless stance in the early aughts, one motivated by her personal choices as a committed, lifelong vegetarian.

Climate change, of course, knows no borders. At some point, McCartney’s sustainable way of doing business will of necessity be the only way of doing business in a world of shrinking natural resources. But the designer, now 47, proved herself a pioneer all over again when she announced a collaboration with Bolt Threads, the Bay-area biotechnology company that engineers new fibres based on proteins found in nature—in this case, silk made from yeast rather than worms. Even more radical than laboratory-made silk: McCartney’s habit of telling her customers who come looking for sustainability advice to rent clothes or to buy vintage or secondhand (she’s partnered with the high-end resale site TheRealReal on a first-of-its-kind recommerce project).

Going against the grain, in fact, is precisely how McCartney has carved out her unique and—since buying the 50 per cent share of her company that had been owned by the luxury giant Kering—newly independent space in the fashion sphere. “I know you can have a healthy business model in this industry that isn’t using leather, isn’t using PVCs, isn’t using fur; that tries to use solar panels or wind power in stores around the world. Working with and looking at technology gives me some hope,” she says. “How do you have children if you don’t have some kind of hope?”

McCartney has two boys and two girls—tree climbers, all of them—and she recently spoke to her younger daughter’s class. “I talked about fashion, and I tried to keep it exciting and glamorous—which it is. But then I started talking about the Loop shoe”—an in-house innovation that makes glue, which is typically made from animal or fish bones, unnecessary. Let’s just say she got their attention. “When you’re young, you have different expectations of how to treat our fellow creatures and how to respect the planet,” McCartney says. “It’s their future we’re talking about.

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});

$(window).load(function(){
// alert($('body').find('.has-responsive-video').width());

if($(window).width() < 768) { $('.reg_wall_v2').width($(window).width()); } else{ $('.reg_wall_v2').width($('.has-responsive-video').width()); } })


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